1. Simple Website Analytics
If you want to gain a wider set of audiences, just consult your website analytics and check which step to take. With a responsive web design, your statistics would be simplified and easy to understand. You can get an idea on the type of devices your readers are using.
2. Better Website Loading Times
Responsive websites tend to load a lot faster on all devices, most especially on tablets and smartphones. Special thanks to responsive photos and fluid grids, it takes less time for web page to load. This can positively impact user duration visit.
3. Lower Bounce Rates
Bounce rate represents the percentage of users to a specific website to navigate away from the website after seeing just a single page. If you have responsive pages, users are more included to stay longer, eventually reducing bounce rate.
4. Higher Conversion Rates
Lower bounce rates and more time on website are efficient steps that can establish trust and user experience. This can also lead to better conversion rates.
5. Better SEO
Another advantage of a responsive website design is an improved search engine ranking. Google takes into account website responsiveness as one of the signals in order to determine website ranking. If your website is not responsive, then Google and other search engines would place it on lower results pages.
6. Improved User Experience
A responsive web design can lead to a much better user experience. If your pages are easier to navigate, then people would stay longer on your website. Are you having a hard time improving this specific aspect of your platform? Work with the best website design company in town. By doing so, you will have better guidance and assistance.