Epic Trends in Web Design for 2020


One phenomenon web design agencies observed increasingly in 2019 is easy and minimalist web page design. Following in the footsteps of this world’s Apples, companies are looking for basic models for a clear and concise way of delivering their brand image and highlighting their products and services. And he is a strong proponent of that approach. It is tidy, new and healthy, which enhances the user experience. I am eager to see this particular trend gaining wider acceptance by 2020.

Minimalism is, of course, ultimately about providing the user with a simpler and better experience, and that’s just as much about functionality as it is aesthetics. When it comes to things like sign-ups and payments, we will get accustomed to very low-friction, or zero-friction interfaces. One-tap authentication and instant payment will become the rule while inserting credit card numbers and passwords will begin to feel outdated. It is something we look forward to!

Variety of Typography

For years now, bold lowercase sans-serif styles have been doing the rounds and, as a result, several websites have started to look a little alike. But we see the beginnings of transition, and that is going to gain traction by 2020. Handwritten type, retro fonts, and typefaces for animation make a comeback.

We have mixes as well–things that look like they shouldn’t go together but function somehow anyway. Imperfections’ will add real complexity to it. Look out for a huge push in immersive 3D elements too. And the 3D metal ampersand spinning from Walsh is a great example of this.

Foldable Media

Several big web design developments were powered by new devices, most noticeably by the advent of the iPad in the early 2010s. And maybe we’ll see a similar shift at the dawn of the 2020s to respond to new foldable devices, such as the Samsung Galaxy Fold5G.

The advent of a’ foldable network’ would mean that more and more projects must consider foldable phones and tablets and provide a unique experience. I think while the idea is new, you’ll see some of the most unique and innovative concepts go viral.

Dark Mode

This year’s Dark Mode Project was a major topic of conversation topic. We have seen advantages and disadvantages debated everywhere, especially questioning whether’ creation’ is being preferred over research. I expect a continuation of the discussion by 2020.

Dark mode is a nice option for a more enjoyable UX, as it brings out the content and is easier on the eye. I wouldn’t be surprised if, in the new year, most designers began switching into dark mode.


Micro-interactions have been around for years, especially on social media; a case in point would be the red heart emerging when a post on Instagram is liked. But as attention spans keep constraining. Micro-interactions and micro-animations will become more sophisticated until they become part of the interactivity of everyone. They are a signposting, encouragement and confidence-building route.

Taller Images

I have noticed a real spike in portrait photography use in this year’s screen experiences. This will only become increasingly prevalent as more and more people view information on their phones.

And this trend is larger than a case of lazy mobile-first designers scaling up to desktop portrait crops; nor is it confined to the common 4:5 ratio. On desktop experiences, we are increasingly seeing larger and larger crops of images and they are beautiful. This consideration of the image leads to taller, but well-considered designs, be they carousel or card.