Everybody wants to start their own blogs, but few actually go on to become successful ones. You see, in my first blog, I really had a hard time getting by. I mean, I don’t really know what things will help me become a successful blogger as I didn’t have any mentors back then.
However, through the years and building friendships with other bloggers along the way, I have learned many things. In retrospect, I wish I knew the things that know now. Had I known about these, I would’ve been successful in my early days.
Still, I want to give back to the community by sharing some writing tips.
You may have heard about tips that you have to write more in-depth articles as opposed to shorter ones. Although that is true, some bloggers abuse it by just adding way too much fluff in their content. The result? Poor conversion and less site traffic than what they’ve anticipated.
You always want to be straightforward when it comes to writing content. People want to know the gist of your article as fast as possible. Now, how about article length, you ask? Well, your article’s length should be focused on providing actionable information to your readers.
Look at different how-to guides to help you get my point. Your articles should only be long if it warrants having a longer blog post.
On the topic of fluff and being straightforward, redundancy is also a no-no. When you create a sentence, you must also look at its surrounding sentences as well. Look for words that are similar and you may want to change those. Only choose the same words if you are trying to put more emphasis on a certain term.
Experiment with Varying Sentence Structure and Length
Why do you want to avoid redundancy? Well, that is because people actually crave for more variety and they want to be entertained while they are reading. If you are following a structure that is repetitive, it comes boring for quite a while.
You should not only vary your content in terms of the words that you use in your sentences, but you also want to vary your structure as well.
Don’t Stick to Clichés
Clichés have been around for quite some time now and although a lot of people use them, that is precisely the reason why you should never use them in your articles.
The reason is simple- clichés can affect your article’s originality. To support this claim, a study revealed that using buzzwords and clichés amounted to zero prefrontal cortex activation- the area of the brain that is responsible for our emotions. If it doesn’t impact your audience’s emotion centers, then it will all be for naught.
If you happen to arrive at a point where using a cliché is necessary, then you may want to switch it up in a way that makes use of different words but that it retains its original meaning and intent.
Take a Break
Writer’s block is real and it is characterized by the writer’s inability to create something that is of value. That is why it is necessary that if you reach this point in your writing that you take a break to help rejuvenate your mind.
Now, how long should your breaks be? It depends. If you want to take a short break, then a 5-30-minute break will suffice. However, if we are talking about taking a full break from writing, then a couple of days or weeks will be necessary to get your mind back in the game.